Amaize™ Sweet Corn (Amaize), a rare white sweet corn known for its incredible sweetness and perfect crunch, returns for a limited time exclusively at select retailers across the U.S.
Amaize was discovered in 1989 by two breeders at Crookham Company, George Crookham and Bruce Hobdey. The pair began working on perfecting the taste and texture of Amaize after experiencing a type of corn with a pop and crunch that differentiated itself from the textures of other corns, which tended to get mushy when cooked. Using non-GMO breeding methods, they perfected Amaize after 22 years and 10,000 variations of testing and introduced Amaize to the public in 2011 to strong consumer enthusiasm.
“Amaize is our best product and it wins consumers over every season,” said George Crookham, CEO of Crookham Company. “It is also a great category driver and we continue to see the program grow.”
Since Amaize’s introduction, the program has grown significantly with more participating retail locations year after year. Amaize will be supported at retail this year with an extensive marketing program, which includes point of sale signage, in-store demos, public relations outreach, blogger outreach and packaging where sold in pack.
Arriving just in time for the summer, the sweet and crunchy Amaize Sweet Corn will be available for a limited time now at select retailers through September and is sold exclusively in select stores and market areas. For retailer locations and recipes, visit www.AmaizeSweetCorn.com.
About Crookham Company Sweet Corn Breeders
Crookham is a premier and innovative breeding company based along the Snake River in Idaho with a longstanding reputation of excellence. This breeder is a multi-generational business that has been thriving since its inception in 1911. Over 100 years later, Crookham continues to be the leader in sweet corn, corn, onions and popcorn, and is the oldest and largest sweet corn breeder within the United States. www.crookham.com.
CONTACT:
Paj Ann Herr
Golden Sun Marketing
(763) 951-2005