"The fact that prices are not satisfactory does not depend on the producers, mayors or organisations. It is because our cherries have medium-small grades whereas retailers want 24+ for 500 gram punnets or 26+ for 2, 3 or 5 kg crates."
"And if that is not enough, production had a 15-day delay and ended up overlapping with produce from Vignola, Spain and Trento."
"It is not even due to consumption, because demand is high. Any organisation that is better than us is more than welcome to help us find markets that can absorb our produce, but we should not make the situation worse for the entire system."
Author: Raffaella Quadretti
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