Tasteful Selections™ inspires consumers to rescue moments and spend more quality time with family by creating delicious time-saving recipes with useful cooking tips. Now through September, the brand will activate the promotion in stores and online to create more #RescuedMoments.
The campaign focuses on promoting Tasteful Selections’ unique product attributes of quick cook times, fantastic flavors, and consistent quality in every bag. At point of sale, retailers will display Tasteful Selections bins with #RescuedMoments recipe tear pads. Retail stores in select markets will feature brand ambassadors engaging with shoppers through product information, coupons, recipe cards and more.
Online, Tasteful Selections’ chef partners are endorsing the campaign. Michelin Star Chef Joey Elenterio and kid-Chef Jack Witherspoon are featured in 12 upcoming recipe and tip videos hosted on TastefulSelections.com/RescuedMoments. The page is a resource for inspiration and monthly meal planning calendars which will incorporate content from food and mommy bloggers. The blog partners will further promote #RescuedMoments on their blog and social media.
Tasteful Selections tops off the campaign with a sweepstakes and several giveaways on social media. The grand prize winner of the #RescuedMoments Sweepstakes will win a trip to Chef Elenterio’s new restaurant, Cadence, in San Francisco. Two additional winners will receive kitchen cookware to help rescue moments. Consumers can also engage with the brand or blog partners on social media for the chance to win #RescuedMoments prizes.
The campaign will reach consumers across the country through online and mobile advertisements.
Grown year-round in the Bakersfield, California area, Tasteful Selections’ unique varieties are simply amazing guaranteed and available at more than 10,000 retail stores nationwide. For store locations, recipes and more, visit TastefulSelections.com.
Contact:
Kaila Severson
Marketing Manager
Tel: 612.545.5041