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Branded Pink Lady® slices added to Crunch Pak® lineupPink Lady America LLC of Yakima, Washington is happy to announce that Crunch Pak® of Cashmere, Washington will be including branded Pink Lady® in its selection of nationally known sliced apples.
The branded Pink Lady® sliced apples will be produced and distributed in major markets by Crunch Pak® in July and August.
“Having the Pink Lady® Apple as a branded part of the Crunch Pak® product line has been a goal of Pink Lady America LLC for some time,” says Dr. John Reeves, General Manager. “It continues to satisfy a significant part of our overall program when it comes to value-added products creating equity in the Pink Lady® Brand.”
The branded Pink Lady slices from Crunch Pak will be available in various sizes including a two-pound package. The slices will be sold in an attractive ‘consumer convenient’ peal and reseal container.
For Pink Lady a key part of this involves the building of brand equity with value-added products such as slices being a major part of that process.
For more information:
Tel: +1 509-840-5075
Publication date: 6/15/2015
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