Bon et Bien is an independent brand that originally comes from McCain and was co-created by E.Leclerc in Templeuve, Randstad, Food Banks and the French potato farming group. Bon et Bien aims to address food wastage and favour local employment. All profits will be reinvested into the company to increase their social and environmental impact.
Long term job seekers are trained to harvest vegetables within McCain’s network of farms. The vegetables are normally left aside as they do not fulfil the large retailers aesthetic criteria. The vegetables are made into soup and sold in E.Leclerc stores in the Nord-Pas-de-Calais region.