“We now buy directly from growers and pack the product in-house and put it in a box with our brand,” said Gregory Struyve of JMF Partenariat. “We now directly control everything from the grower to the customer.” The Tresor de Saisons is used for Belgian and French products, which include endives and leeks, and the goal is to have a separate brand for every country from which JMF Partenariat sources product.
“In Morocco we use the brand 'Cameleon' for our peppers, melons, flat beans, tomatoes and strawberries. We'll try to have one brand for each kind of product to control everything from the provider to the customer,” said Struyve. “In Spain, we hope to have a new brand in some months as well.”
For more information:
Grégory Struyve
JMF Partenariat
Saint-Charles International
67/68 Allée de Provence
66030 Perpignan BP 85006, France
Tel : +334 68 98 31 50
Fax : +334 68 39 80 16
www.jmfpartenariat.com