Dole challenges North Americans to get happy, healthy
After spending the past few summers sampling recipes and working with retailers to show what’s possible, the produce giant is turning up the volume in 2015 with the largest North American tour in its history and a first-ever customizable healthy-living pledge that rewards participants with various wellness incentives including Fitbits®, DOLE® fresh produce and the chance to win a six-day health-makeover getaway to California.
Kicking-off today in Dallas, New Orleans and Pittsburgh, the Get Up and Grow! North American Tour brings an expanded version of Dole’s popular traveling fruit and vegetable demo and healthy-eating celebration to 480 supermarkets and special events spread across 44 cities in 25 U.S. states and four Canadian provinces through September.
The 115-day, 11,700-mile journey represents a joint effort between Dole Fresh Fruit of Westlake Village, Calif., Dole Fresh Vegetables of Monterey, Calif., and the Kannapolis, N.C.-based Dole Nutrition Institute (DNI), and is co-sponsored by Blue Diamond Almond Breeze®.
Multiple colorful Get Up and Grow! Tour caravans outfitted with kitchens and sampling tents will deliver innovative new recipes, product samples, a do-it-yourself smoothie bar, free giveaways for the whole family and other activities specifically created to showcase the fun, flavor and preparation possibilities of fresh fruits and vegetables and a plant-based diet. Visitors can also present a grocery receipt showing a qualifying level of DOLE® fresh purchase to receive a limited-edition, commemorative Get Up and Grow! item.
The new Get Up and Grow! Pledge is a unique, interactive exercise that allows visitors to create their personal Get Up and Grow! page where they can commit to living healthier in 2015, eating more fruits and vegetables and setting their own health and happiness goals. Those who return to their page to track their goals throughout the year will have the chance to receive free Fitbits, DOLE fresh fruits, vegetables and salads, and other rewards.
All pledge-takers will automatically receive a regular stream of health and nutrition tips from DNI while one lucky participant will be rewarded with a wellness getaway to the California Health & Longevity Institute at the Four Seasons Hotel Westlake Village combining medical, nutrition, fitness and life balance instruction, and spa services.
Due to increased demand by retailers who participated in past Dole programs, the Get Up and Grow! Tour has been expanded to three regional caravans in the U.S. plus a separate ongoing effort in Canada – representing the most far-reaching Tour in the company’s history.
A full Tour schedule is available at www.dole.com/getupandgrow.