Since last week, HillFresh has had kiwis from Chile available. "Up until week 20, the kiwis from Italy were available, and after that we switched to kiwis from the southern hemisphere. These kiwis also fully adhere to the special selection criteria of The Expert in Taste, so that consumers will experience an optimum taste sensation," says Leo van den Heuvel.
The Expert in Taste
The development regarding quality label The Expert in Taste is progressing gradually. Tastings will be held, the necessary promotional support will come, and consumer promotions will be established.