Mangos official fruit of National Women’s Soccer League
The NMB’s Consumer PR & Marketing Program is designed to increase mango awareness amongst consumers in the U.S. by using education initiatives such as how to choose, cut, and use mangos. Sampling events at key matches allow the NMB to reach a targeted audience of families and kids with fresh fruit samples to show how tasty, versatile and easy-to-use mangos are. The sampling match schedule is as follows:
The NWSL sponsorship also includes mango signage in all team stadiums to be seen by more than five million fans on national broadcast stations, YouTube and live in-stadium. In addition, the NMB will share mango messaging and information about exciting giveaways of match tickets, soccer balls and jerseys on NWSL and individual teams’ social media channels. Furthermore, fans will enjoy special player appearances as we continue to build excitement around mangos.
Retailers also have the opportunity participate in the action. Stores may utilize soccer-themed header cards with “how to cut a mango” for their mango displays, customized social media content and graphics, and may receive match tickets for in-store giveaways! Contact your mango retail account manager to find out how you can get involved.
“As the soccer culture grows in the U.S., we see a huge opportunity to engage and educate our consumers and retailers about mangos, utilizing a medium that is already getting a big buzz across the country,” stated Rachel Muñoz, Director of Marketing of the NMB. “This sponsorship will allow us to reach key audiences and celebrate summer by bringing the world’s love of mangos and soccer to the U.S.”
For more information about this exciting campaign and ways to get involved please visit mango.org/soccer. To learn more about the NMB and its programs, visit mango.org/industry.