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previous experience at Udea and Lidl

The Greenery appoints Alfred de Vreeze as Director of Retail

On May 26, 2015 Alfred de Vreeze (43) will start as Director of Retail at The Greenery bv. In this position Alfred will work the retail strategy in the core markets, which are the Netherlands, Germany and the United Kingdom. In addition to further realization of sales in traditional retail channels, Alfred will be responsible for the strategy of the remaining channels, such as out-of-home and online sales.

Alfred has extensive international experience in food and retail and has worked for Udea BV (Ekoplaza) and Lidl. He has extensive experience in transforming an organization from focusing on purchasing to focusing on the market, he also has experience with improving formula concepts and selling food via web-shops with pickup points. His experience fits perfectly with The Greenery's strategy. He can help strengthen the company's retail focus and further strengthen business activities.