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New management for Sorma USA

In July 2014, Sorma USA, LLC underwent significant changes to their business; replacing the Sales and Management staff with an all new North American based team.

Sorma’s General Manager, Tracy Hart, brings with him 20+ years’ experience working in the produce industry. His vast knowledge and expertise managing various product lines within the trade – across multiple geographic regions – has significantly contributed to the rebuilding of Sorma USA.

Since joining Sorma, Mr. Hart has embarked on the journey of reinventing the business; redirecting Sorma’s focus to what’s most important…the Customer. The first step in supporting this directive was ensuring the organization had the right people in place, which ultimately resulted in the hiring of Regional Sales Managers, Agents, and a new North American Sales Manager – Sandon Wright.

Mr. Wright also brings extensive knowledge and know-how, with 15+ years in the fresh produce packing industry. His expertise in the North American market, coupled with Tracy’s ability to communicate fluently in Spanish, offers a considerable advantage in managing all markets in the US, Canada, Mexico, and Central America.

For more information:
Jennifer Doxey
Sorma USA, LLC
Tel: +1 559-651-1269
Email: jenniferd@sormausa.com
www.sormausa.com
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