US (WA): High quality apricot season expected
Starting June 10th, Stemilt will begin harvesting its apricots two weeks earlier than normal due to the early spring and warm weather in Washington State. Though the 2015 crop is down 10 percent from last year’s large volume crop, the company anticipates jumbo sizing and very high-quality fruit.
With organic food sales in the U.S. totaling a record $39.1 billion in 2014, Stemilt is looking to capitalize on the rising popularity of organics with its organic apricot program. Nearly 65 percent of the company’s apricots are grown and certified as organic, while its entire crop of peaches and nectarines are organic as well.
Roger Pepperl, Marketing Director, Stemilt“Consumer demand for organic fruits continues to grow,” said Roger Pepperl, Stemilt’s Marketing Director. “Stone fruits are an important part of the produce department each summer and carrying smaller items like apricots organically is a great way for retailers to maximize sales both within the organic category, and the entire produce department. Promoting flavor alongside organic is the way to win over consumers.”
Peak season for Stemilt’s organic apricots runs from June 22nd to July 10th, according to a press release. Retailers can begin loading apricots in early June and increase volumes for promotions later in the month and into early July, just in time for Fourth of July ads.
“Stemilt is heavy in premium apricot varieties like Rival and Perfection, which will harvest during the peak timeframe and offer consumers a great eating experience,” added Pepperl.
Stemilt’s apricots are grown by the Douglas family, who has farmed fruit for four generations.
“Sharing their passion and commitment to organics through in-store vehicles, social media, email marketing, and more will elevate the great quality apricots featured in your stores, and most importantly, boost sales this summer,” said Pepperl.
Please visit www.stemilt.com for more information.