Tommies has a new face. The clown that decorates all the packaging has been updated after ten years. The new design marks the start of a nationwide campaign that will position mini-vegetables as a healthy and sensible snack. "With this move, Tommies is trying to contribute to a healthier Netherlands," explains the company.
Although Tommies will not be present in supermarkets, they will be in schools, gas station stores and offices. Yvonne Vanlier, marketing manager for Greenco says, "We are working with different groups to make Tommies available in as many places as possible. A handful of tomatoes with lunch or as a snack is delicious and healthy, so its a win-win situation. Children find tomatoes and bell peppers to be sweet, and therefore think they are good. Which is something every parent likes to see."
Innovations for the future
Jos van Mil, one of the founders and managing partners says, "We literally gave Tommie a new, more modern look. Tommie can attract children, and can also be used as a springboard for new innovative vegetable concepts, as well as for other consumer groups."
For more information:
Greenco
Wietse Rekers
T: 31 (0)6-30838488
E: Wietse.rekers@famavolat.com
Yvonne Vanlier
T: +31 (0)6-86864303