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Canada: Locally grown fresh herbs in demand

Sales for fresh herbs increased over the Easter holiday with retail holding steady while wholesale rates increased due to consumers stocking up on their favorite culinary herbs. Common varieties like cilantro, dill, and rosemary have always been popular for cooking; other herbs such as purple basil, lavender, and fennel are still making their culinary débuts. “Demand for fresh and dried herbs, especially those grown locally, is increasing all the time,” explains Deb Benner, owner of Heritage Line Herbs. “More and more consumers realize the flavor and benefits fresh herbs bring to their cooking.”

In the last year Heritage Line Herbs has not increased their price, even in the midst of an increasing demand, as they prefer to offer customers affordable herbs. “We grow all our herbs organically in Ontario without the use of pesticides,” states Benner, “but we’re not going to pursue certification again this year because it would cause a drastic increase in cost to our customers.”



Export is available throughout Canada; however, the customer is responsible for paying shipping costs, as Heritage Line Herbs ships their entire catalogue of products themselves. “A lot of our customers order directly from our website. We’ve exported as far as British Columbia and Nova Scotia.”

Recently, Heritage Line Herbs moved to a new farm and now grows two to three acres. This year they are introducing a new field to grow herbs such as basil, thyme, and oregano used in their dried herbs and blends. “Depending on if the herbs are perennial or annual we need to refresh our plots and herbs yearly,” adds Benner.



Weather is the only major threat to the growing operation as pests generally do not interfere with herbs. “We plant rows of catnip between the herbs in order to attract the aphids,” states Benner, “The odd time when we are short in a certain herb we do have a company we can contact.”

Although cooking with dry herbs is familiar throughout all age groups, fresh culinary herbs hold their popularity in an unusual demographic. “Our fresh herbs are popular among young people, particularly young men.”

For more information please contact:
Deb Benner
Owner
Heritage Line Herbs
Tel: 519.619.2153
heritagelineherbs2014@gmail.com
www.heritagelineherbs.com