Primland expect good Chilean kiwi season
In 2015, the site was equipped with new cold chambers to accommodate its own industrial capacity: which is in line to the Groups focus of advancing international development by incorporating all business lines.
Chile had to cope with bad weather conditions back in 2013. A wave of frost affected the harvests and national production slumped by 60% during 2014. The 2015 season started with a 20% decrease (compared to a normal year) due to the secondary effects of the 2013 wave of frost and a few incidents of a similar nature during the Chilean spring.
Despite these unfavourable conditions for the sector, in 2015 Primland Chile announced it would maintain its volume of produce with 3,500 tons of Hayward kiwis.
The Primland Chile orchards were not as affected by the cold snap due to extensive preventative measures carried out by the entire technical team. With the help of technology and feedback from the Group, the installation of anti-frost systems proved to be effective.
Commercially speaking, the enlargement of the network of producers, the involvement of the company in professional territorial organisations (kiwi committee) and the constant quest for quality of products today ensure the Group is enjoying increasing renown and trust among its clients and partners.
Ambassador of a country
The "Oscar Chile" packaging incorporates the new Oscar© graphic design which will be customised to each market. The new "Oscar Chile" boxes will also bear the new official logo of the Chile Foundation (Fundacion Imagen de Chile).
For more information:
Olivier Pouilhes
Primland®
Tel: +33 (0)7 87310952