Kalettes® will be presented at StarChefs.com’s Rising Stars Revue in Boston on April 15 through April 16, 2015. This sweet and nutty kale and Brussels sprouts hybrid will be used in a private honorees dinner on the first night and a tasting gala for approximately 500 people on the second night.
Industry trends magazine
StarChefs.com is the award-winning restaurant industry trends magazine and its Rising Stars Revue showcases up-and-coming chefs and culinary professionals who represent the vanguard of the contemporary American dining scene. These chefs and culinary professionals are recognized based on creativity, ambition, exquisite presentation and delicious food.
“We’re very excited to be at the Rising Stars Revue because it’s an opportunity for us to introduce Kalettes to foodservice industry professionals,” said Kraig Kuykendall, sales manager of Tozer Seeds America, the company behind Kalettes. “Our goal is to begin a dialogue and engage with these professionals who are at the forefront of the foodservice industry and influence food trends with consumers.”
Cross-pollination of Brussels sprouts and kale
Kalettes are the product of more than a decade of research by Tozer Seeds, the largest family-owned vegetable breeding company in England. The kale and Brussels sprouts hybrid offers a fresh fusion of sweet and nutty, combining the best traits of each of its parent vegetables. Kalettes are not genetically modified and were developed by cross-pollinating Brussels sprouts with kale through traditional methods.
Marketing companies
Tozer Seeds has exclusive marketing agreements with select companies to grow and market Kalettes to create a consistent name and brand identity, which would allow consumers to easily recognize this new vegetable. The companies who have entered into the marketing agreement with Tozer for Kalettes are 4Earth Farms, Classic Salads, Mann Packing, Ocean Mist Farms, Southern Specialties and WP Rawl. As part of the agreement, Kalettes seeds will be sold by Johnny’s Selected Seeds to small farmers and home growers.
Kalettes are available through many food service distributors. For more information on Kalettes, including recipes, visit http://www.kalettes.com and for updates, like them on Facebook or follow them on Twitter, Pinterest and Instagram.
For more information:
Paj Ann Herr
Tel: (+1) 763-951-2005