Avocados from Mexico launches Hispanic campaign
AFM’s “Echale” campaign coincides with the launch of AFM’s new Hispanic website, AguacatesdeMexico.com. The site features the “Mi Avo Club,” an online community where Hispanic avocado fans can connect with exclusive promotions, recipes, tips and lifestyle content. To generate awareness and excitement around the launch of the website, consumers who sign up for the “Mi Avo Club” will be entered for a chance to win a new tablet. Additionally, everyone registered will receive a complimentary e-reader from Jiménez featuring exclusive recipes. Avocados from Mexico will be launching a digital and mobile campaign on key social platforms targeting the Nueva Latina in an effort to generate awareness and sign-ups to the Mi Avo Club.
AFM has developed in-store promotional elments supporting its new spokesperson and the increasing demand for avocados that retailers are seeing from their customers. These efforts will be concentrated in key Hispanic accounts in top Hispanic markets in Spring 2015.
For more information about Avocados from Mexico or to learn more about Maggie Jiménez and the Hispanic “Echale” campaign, visit www.aguacatesdemexico.com.