Earthbound Farm launching 'green' retail campaign

In honor of Earth Month, Earthbound Farm is launching its third annual "Every Cart Counts" campaign. From April 1-30, Earthbound's Cart Searchers will be on the lookout for shoppers across America with earth-friendly products in their grocery carts, and rewarding 1,000 people by paying their entire grocery bill.

Earthbound Farm "Every Cart Counts"
"Earthbound's Every Cart Counts campaign is unique in that it focuses on the small choices we make every time we enter a grocery store that have the potential to add up to real, positive change," said Stacy Baas, Earth Month advocate for Earthbound Farm. "For instance, we calculated that if every person used a reusable shopping bag just once a week, we'd keep 16 billion bags out of landfills each year. It's not a sacrifice, it doesn't require getting your hands dirty and it has the potential for a big, tangible impact."

Earthbound is inviting shoppers to take the online quiz, "How Green is Your Cart?" Participants will receive a free product coupon and can enter for chance to win a reusable grocery bag. Throughout the month, "Wisdom Tips" from Earthbound and its partners will be released to inspire easy Earth-friendly changes.

For more information, visit www.ebfarm.com and follow @earthboundfarm on Twitter.