Highlights Inaugural Viva Fresh Expo

The Viva Fresh Produce Expo, held this past weekend in Austin, Texas, was a major success that both exhibitors and retailers shared an overwhelmingly positive response to. The expo boasted sold-out attendance, high-level retail and foodservice attendance, cutting edge virtual field tours and chef-inspired menus, truly delivering on the promise that everything is bigger in Texas. The Viva Fresh Open golf tournament, also a success, raised $10,000 for the Just Keep Living Foundation allowing the Texas International Produce Association to be able to give back to the local community.

Ribbon Cutting (L to R): Jimmy Garza (Bebo Distributing, Inc), Tommy Wilkins (Grow Farms Texas), Dante Galeazzi (Crescent Fruit & Vegetable, LLC), Jimmy Bassetti (J&D Produce, Inc), Ed Bertaud (CHEP USA), Bret Erickson (Texas International Produce Association).

Additional expo highlights include:

Over 800 attendees
Expo hall, hotel and golf tournament all sold out
Local chefs from the Texas International Produce Association’s home base in McAllen, Texas provided a foodie flair at the Welcome reception
Tex-Mex luncheon featured the Hilton’s chef inspired dishes that featured fresh produce grown in the southwest, Texas and Mexico with a southwest cuisine flare
Educational seminars were well received with standing room only in the majority of the sessions
The Virtual Field Tours brought the farm into the conference room providing live real-time feed of J&D Produce’s onions and Frontera’s cabbage
Produce on the show floor was donated to Feeding Texas (local-area food banks)

Viva Fresh 2016 will be held in San Antonio, Texas at the JW Marriott Hill Country Resort & Spa, March 31-April 2. For more information, please visit www.VivaFreshExpo.com.

For more information:
Heidi McIntyre
Full Tilt Marketing
Tel: +1 (407) 222-3695
Email: Heidi@fulltiltmarketing.net