Belgium: “Vanlangenaker Jonagold undergoes special treatment”

Brothers Erik and Roger Vanlangenaker founded the Groep Vanlangenaker back in 1974, covering a production acreage of 250 hectares. In order to meet specific demand, Vanlangenaker developed its own apple, which is sold under the brand Vanlangenaker Jonagold. Vanlangenaker is a genuine family business. Erik Vanlangenaker says that the whole family shares the same objective. "Our passion and commitment has allowed us to put a strong brand on the market.

Rich soil
Over the years, Erik and Roger have expanded their plantations in the rich soil of Haspengouw. All orchards are located in Sint-Truiden. "We invest in selected soils, so the taste is very special," Erik explains. "This season we had a record harvest both in quality and in quantity."

Vanlangenaker fruit
The company is known for the continuous quality of its top fruit, which is available under the label 'Vanlangenaker plus'. The main varieties are Jonagold, Golden, Conference and Donyenné du Comice. "Vanlangenaker fruit has a good taste, proper freshness, hardness and a longer shelf life. The product is grown in an authentic way and undergoes special treatment. The premium price has to do with the high standards we set, as well as with additional labor costs. We employ bees to make sure Jonagold receives the best possible treatment. Per hectare we have about five boxes of bees. The effect is impressive: the apples have a beautiful color. "

Slow business
Erik says that growers have increasing difficulties keeping afloat. "For all the investment and the work we do, we don’t always see proper returns. Extra effort is barely rewarded these days. Retailers often compete in fruits and vegetables, so prices are low. Many growers work under cost. It's hard to keep operating that way. We definitely want to provide quality, but at a fair price. Suppose the current trend continues, then the industry is ruined. We can’t compete with cheap apples from Poland."

sales.vanlangenaker@skynet.be
www.vanlangenaker.com