USDA referendum around the corner

United States Department of Agriculture (USDA) is required to administer a continuation referendum for the National Mango Board (NMB) every five years. This referendum will be held on April 6-17, 2015. Importers and first handlers who handled at least 500,000 pounds of mangos during the 2014 calendar year are eligible to vote. Everyone who is eligible to vote will be receiving a ballot directly from USDA.

The NMB is a national promotion and research organization, supported by assessments from domestic and imported mangos. The board’s mission is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry. The NMB uses a strategic plan, developed by the board members, to ensure the best interests of the mango industry are being served and the funds are being invested wisely. The Strategic Plan is supported through three core programs; Marketing, Research and Industry Relations. The NMB’s 2015 - 2017 Strategic Priorities are as follows:

Direct to consumer marketing to increase mango consumption and awareness
Increase presence and sell-through of mangos at retail
Increase presence and sell-through of mangos at foodservice
Generate knowledge through research efforts in support of the vision
Enhance industry communication and preparedness to create a unified industry

For more information:
Jeanette Palmer
USDA
Tel: +1 (202) 720-9915
Email: Jeanette.Palmer@ams.usda.gov
www.mango.org/vote