Fresh Express debuts new products

Fresh Express announced eight new product launches today, including a line of Functional Health Salad Kits, as well as expanded offerings to existing lines. These products will be available on-shelves starting Wednesday, March 18 nationwide.

Market research indicated that functional foods or foods that provide added health benefits are on trend and relevant to consumers.[1] Research also indicates that 55% of adults prefer buying packaged foods for nutritional benefits rather than supplements.[2] Fresh Express' newest line of salad kits, Functional Health Salad Kits are redefining salads by focusing on a specific health need and delivering benefits against those needs – in the most delicious and convenient way possible. Functional Health Salad Kits are available in Heart Health, Antioxidant, and Digestive Health.

Juicing Greens Line Expansion:
As more consumers continue to incorporate greens into their smoothies and juices, Fresh Express' Juicing Greens line will expand its offering with three new products: Vitality, Refresh, and Organic. The Juicing Greens line provides a nutrient-dense, convenient, and pre-washed way to include greens in juices and smoothies. Simply throw in a handful with your favorite ingredients, blend, and drink!

Vitality: Revitalize your drink with the Vitality assortment, which includes spring mix, baby kale, and shredded carrots.
Refresh: Refresh your day with an instant boost of spinach, chard, baby kale, and beet tops.
Organic: An organic version of the existing Juicing Green classic, Replenish, Organic offers a mix of baby kale and spinach.

Organic Product Expansion:
Fresh Express is proud to add two new USDA-certified products to its Organic portfolio – Super Greens and Juicing Greens' Organic.

Super Greens: A nutritious blend of spinach, arugula, and chard, this organic Super Greens mix boasts only the most flavorful greens.
Juicing Greens' Organic: Organic baby kale and spinach are the perfect additions to any smoothie or juice.

"Consumers today want to be healthier, but they're busier than ever," said Bob Stallman, Chiquita's Vice President of Marketing for Salads and Healthy Snacking. "By continuously offering healthy, new, innovative salad kits, we hope to provide these consumers with more options to be healthy – without having to sacrifice time or taste."

For more information, visit www.FreshExpress.com.

[1] Statista, 2014
[2] BCG Group, 2012
[3] CDC, NCHS. Underlying Cause of Death 1999-2013 on CDC WONDER Online Database, released 2015. Data are from the Multiple Cause of Death Files, 1999-2013, as compiled from data provided by the 57 vital statistics jurisdictions through the Vital Statistics Cooperative Program. Accessed Feb. 3, 2015.
[4] FDA, "Guidance for Industry: A Food Labeling Guide (11. Appendix C: Health Claims)," January 2013.