Germany: Landgard appoints new managing director

As of 1 April 2015, Labinot Elashi will be appointed as new managing director of Landgard Vermarktungsgesellschaft mbH & Co. for its fruits and vegetable division.

The Landgard Vermarktungsgesellschaft mbH & Co. for fruits and vegetables controls, coordinates and markets the activities of the Landgard growing companies located in the western region for fruit & vegetables. Labinot Elshani will complete the operational management with Günther Hach Amar.

Labinot Elshani comes from the Böhmer Frische GmbH, where he worked as a managing partner. He has extensive product knowledge and great sales experience in the fruit and vegetable sector. Especially in regards to coordination, organization and marketing of products from German growers with corresponding contacts to German trade customers.

"With the appointment of Labinot Elshani as our new manager of marketing for Landgard Vermarktungsgesellschaft mbH & Co., fruits and vegetables, we succeeded in gaining an absolute sales specialists," said Armin Rehberg, CEO of Landgard eG. The aim of Landgard is to establish better distribution, improving concepts and working in cooperation with producers to continually develop and make the most of their market potential for customers. Particularly by connecting other fruit and vegetable distribution companies of Landgard, especially with the largest retail customers in the West.

"As a modern and successful cooperative, it is our core business to optimize cultivation, product development and quality assurance. It is also important to provide our services along the entire process chain up to the point of marketing of the products of our growing companies. We keep on pushing, especially for our German growers and we see ourselves poised in a much stronger position with with Mr. Elshani. "

"For me, the future lies absolutely in the first-hand purchasing of goods and thereby in the business model of a producers' cooperative. The aim here is to exploit the extremely good market and future opportunities national and international and convince our producers and especially our customers with hard and honest work, our products, our concepts and our innovations, "said Labinot Elshani.