Aldi and Lidl have also changed since they touched down in Switzerland. Fresh and regional products are more important and the supply of brand name products has increased. Aldi and Lidl are becoming increasingly Swiss, which is causing the once hated discounters to increase.
Aldi and Lidl: ten years on the Swiss market
Aldi and Lidl have also changed since they touched down in Switzerland. Fresh and regional products are more important and the supply of brand name products has increased. Aldi and Lidl are becoming increasingly Swiss, which is causing the once hated discounters to increase.