The organisations representing fresh fruit and vegetables, potatoes, melon, apricots, tomatoes, cucumbers, peaches and nectarines and fruit and vegetables from Alsace have united their means and strategies in a new communications programme.
Interfel led a communications programme financed by the EU titled “Fresh fruit and vegetables, a joy each season”. Following the success of this campaign, Europe is continuing it’s support for Interfel which is again associating with the CNIPT (National Interprofessional Potato Committee), the Melon and Apricot SIPMM, the Tomato-Cucumber and Peach-Nectarine AOP’s (producers organisations) and the IFLA (Interfprofessional fruit and vegetables from Alsace). This new, three year programme follows three lines of communication : seasonality, product and work knowledge, variety of produce and diversity of recipes, the joy of preparing and consuming, conviviality and sharing.
This campaign is aimed at the general public and journalists, bloggers and restaurant owners. The aim is to support consumption, particularly that of households under the age of 40 with children.
The campaign will include events at sales points, press relations, and editorials (recipes, booklets, newsletters etc). This campaign is organised by Agence Gulfstream Communication.