“Increased supply has caused a situation of oversupply. The weather conditions in the Midwest and on the East Coast prohibit people from going out, which negatively impacts celery consumption. The combination of ideal weather in growing regions with a lack of demand in consumption areas, has caused a very difficult situation in the market,” Pia said. “With prices ranging from $5 to $7, and some shippers selling even lower, companies are packing under cost. This is a replication from last year.” For this situation to change, the industry is hoping for some type of production gap that could be caused by adverse weather such as rain. “If warm temperatures continue, it becomes more unlikely for the market to take an upturn. However, we remain optimistic,” Pia commented.
Cal Cel’s growing season for celery runs from November until June/July, an eight-month window. Between the different growing districts in the United States and Mexico, celery is available for the consumer year round. “Celery consumption peaks around major holidays such as Thanksgiving and Christmas. Consumption usually also picks up in spring when people start making more salads,” Pia said. Cal Cel sells celery throughout the United States and Canada. Additionally, exports go to Asia and the Middle East. The company’s products are sold under the Cal Cel and Hiji Bros. labels.
For more information:
Tom Pia
Cal Cel Marketing, Inc.
pia@calcel.com
www.calcel.com