FreshXperts expands team
The announcement follows on the heels of news last spring that FreshXperts named PJ Petrillo as administrator and general manager, tasking her with the job of handling strategic planning and day-to-day operations for the organization.
Jonathan Raduns, named one of Produce Business’ “Top 40 Under 40,” is a retail marketing and merchandising consultant serving growers, shippers, grocers, food service operators, and independent specialty retailers. Raduns was previously an associate member with FreshXperts and, recently, has attained ownership status.
Raduns consults with his clients about merchandising, training, operational, and reinvention strategies that are designed to grow their businesses, limit shrink and drive gross profits.
Raduns previously held positions with Wegmans Food Markets and Betters International Food Corporation. He earned a Food Marketing and Distribution degree from Rochester Institute of Technology.
Michael Gretz joined FreshXperts as an associate. Gretz provides strategic market research, marketing, and consulting services to the produce and food industries. He offers retail audits of grocery stores, with an emphasis on the produce aisle, and conducts trade surveys. Gretz also supplies historical data related to space and pricing.
Gretz was formerly the president and chief operating officer of Produce for Better Health Foundation. Moreover, he has held positions in marketing, sales management and market research with several large consumer packaged goods companies.
David Pennington, another new associate for FreshXperts, provides business coaching, and brings to the table 30 years of management experience. He works with companies to assess their strengths and weaknesses, identify pressure points, and strategize how to move businesses ahead. Pennington helps businesses work through cash flow issues, address communication difficulties, and find and train employees. Additionally, he advises business owners about how to achieve balance between work and home life.
Anthony Totta, a founding partner in FreshXperts, was named chairman of FreshXperts. Totta has more than 30 years of experience in fresh produce procurement, supply chain management, retail sales, purchasing, wholesale development and distribution. He maintains relationships with many of the industry’s largest grower-shippers, and works with produce companies and grocers across the globe.
More information about FreshXperts is available at www.freshxperts.com.