Klondike Royale™ for Valentine’s Day
The Klondike Fairies adorn the bags and point of sale materials on one of Potandon’s newest potato varieties, Klondike Royale™. Blooming Roses and splashes of red were added to give the fairies a holiday twist. The icon will be used for print ads and on social media for a limited time in support of the holiday of love.
The Klondike Royale™ potato is a yellow fleshed potato with violet kisses over the surface of the skin, packaged in 3lb and 5lb bags. “The fairies and product tagline, ‘Taste the Love in Every Bite,’ are reaching consumers emotionally and helping to drive sales”, says Vice President of Marketing, Sales & Innovation Ralph Schwartz. With large-scale distribution just getting underway, this new variety is getting positive attention for its great plate appeal and wonderful eating experience.
For more information:
Rebekah Clark
Potandon Produce
Tel: +1 208-557-5131
Email: rclark@potandon.com
www.potandon.com