Asian food trends with Chinese New Year promotions
The Chinese New Year (or Lunar New Year) begins on February 19 and ends on March 5. During this 15-day celebration to welcome the Year of the Sheep—a year of friendship and creativity—families and friends will gather over special feasts with foods that symbolize good tidings and blessings for the coming year.
“Eastern and Southeastern Asian cuisines are vegetable-centric with bold flavors, and that resonates with shoppers and diners who are seeking authenticity as well as healthy food choices,” said Karen Caplan, President and CEO of Frieda’s Specialty Produce.
Working in the specialty Asian produce category since 1973, Frieda’s is working with many clients to build festive in-store promotions during the first weeks of February. In addition to educational resources for produce staff, Frieda’s provides key merchandising recommendations, as well as artwork for Chinese New Year POS signage. Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s for promotional ideas, a product list, and marketing tools. Also available from Frieda’s are extensive product information, high resolution images, and a recipe database to assist with any marketing needs.
For more information:
Oakley Boren
Frieda's Specialty Produce
Tel: +1 714-733-7660
Email: Oakley.Boren@friedas.com
Friedas.com