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Hall 4.2, Stand C-09

Italy: Sipo makes its debut at Fruit Logistica

"This is the first time we will take part in Fruit Logistica, and it is a direct consequence of the internationalisation policy we developed two years ago," explains Massimiliano Ceccarini, general manager for the Sipo Group.



The policy was complemented by the establishment of Flavour Valley, a company which, together with Nico cooperative, enables Sipo to cover the entire chain from sowing to the promotion of products on the shelf -herbs, packed, unwashed and fresh-cut range, ready to eat mushrooms and even the organic fresh-cut range.



"In Berlin, we will present our new product lines, with renewed packets and mixes. We worked with chefs and nutritionists such as professor Marco Dalla Rosa, nutritionist Maria Cristina Dore and various other chefs in the Emilia-Romagna region."



"We did expect negative results because of the Russian ban, but we managed to keep our balance unaltered and even increased our market share on the domestic market and made new contacts with European clients, in Switzerland and Germany in particular."



"The creation of Flavour Valley did help us a lot, especially in Italy, because controlling the entire chain enabled us to be more competitive and to programme productions together we our clients. We also widened the range of our fresh products."

"In 2015, we wish to control some categories more, such as niche production, and establish a trade network in Northern Europe and the Gulf area."

The entire Sipo staff will welcome you in Hall 4.2 - Stand C-09.

Contacts
Sipo srl

Via Fermignano 20
47814 Bellaria Igea Marina (RN)
Tel.: (+39) 0541 339711
Fax: (+39) 0541 339734
Email: sipo@sipo.it
Web: www.sipo.it
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