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Good market in UK for Kenyan sweet potatoes

A recent event was hosted at the Brilliant Restaurant in Southall, with the focus of enhancing the trade and marketing of fresh and frozen sweet potatoes in the United Kingdom and Europe. In attendance were Prof Paul Kiprono Chepkwony, Governor of Kericho County, Japheth Mutai, Speaker of Kericho County Parliament, barrister Usha Teji, a well-known lawyer, British food celebrities and officials from the Kenya High Commission in London, among others.

Guests were treated to a dinner of Kenyan sweet potatoes prepared by celebrity award-winning diaspora Kenyan chef Dipna Anand and her father Gulu Anand who owns the Brilliant Restaurant.

The event’s host and organiser, Perez Ochieng’, CEO of Sahara Communities Abroad (Sacoma), said the event was part of her organisation’s initiative to effectively promote the access of Kenyan sweet potatoes and coffee to the UK and European Union markets and at the same time improve the lives of rural farmers.

Both she, and fellow director Sam Ochieng’, are confident that Sacoma’s efforts will open new markets for producers of high quality sweet potatoes from Kericho, Homa Bay and other parts of Kenya.

“This trade event was a catalyst to influence industry, consumers and policy makers and open up new business opportunities and promote investment in Kenyan agriculture,” she said. “We believe that existing business investment and market development opportunities are not yet fully exploited and are untapped. Opportunities exist for the Kenya sweet potatoes and coffee to secure a sizable portion of the UK and EU market.”...

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Publication date: 1/26/2015


 


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