RedStar innovations at Fruit Logistica

This year RedStar will once again be present at the Fruit Logistica as an exhibitor. Just like last year the total specialist will present itself in the Holland pavilion (hall 3.2, stall B-19). At a 36m2 stall RedStar will introduce the visitors to its innovations - which include seasonal packaging and partnerships - and the delicious taste of the RedStar tomatoes. The stall places attention on the tasteful products and RedStar likes to include visitors in the vision for the growth of the tomato category.

The stall contains an extensive tomato presentation (with its eight varieties), above which the new corporate company film is shown. On the other side the modern tomato shelf is presented and segmented by use. RedStar bases the category approach on shopper insights. With modern innovation pillars RedStar shows that they can innovate in different areas: both in seasonal packaging and themes as well as partnerships and kids marketing which are possible for RedStar.

How can you make the tomato category grow? RedStar invests in knowledge about the category, consumer and shopper. This means we have to know how to make the turnover of the category grow. A clear segmentation and presentation of tomatoes is part of this. We are more than happy to show you this at the fair. Of course, we are looking for a connection from our knowledge to your formula to develop a category approach with you, which will lead to turnover growth!

Hall 3.2 – stall B-19.