Amcor P-Plus® wins awards for packaging
Many varieties of strawberry exist, each with their specific respiration rate requiring specific film permeability. Amcor Flexibles worked on carefully modifying the permeability of its lidding film using P-Plus® micro-perforation technology and investigated shelf life extension across all varieties and throughout the entire season. Working hand in hand with Berry World, one of the UK's foremost soft fruit marketing companies, the solution was a pack that extends the shelf life of strawberries to at least four days from packing. “Amcor’s rigour and the depth of testing were absolutely critical to success. Thanks to the P-Plus® lidding film, our strawberries maintained their high level of quality and taste throughout the additional one day’s shelf-life and food waste was significantly reduced by up to 50% in store!” said Wickus Olivier, Supply Chain Manager, Berry World.
Tokyo – Meanwhile, a reverse printed design printed by Amcor Flexibles on a P-Plus® pack won a Silver Award in the equally prestigious Tokyo Pentawards Food/Fruit and Vegetables category. Amcor’s Belgian customer, Special Fruit, is a fruit, vegetable and herb importer and supplier throughout Europe. Its BestChoice sugar snaps and mange tout packs were entered in the competition by their design agency ‘Quatre Mains’. The twelve members of the jury loved the “fresh off the market” concept that shows the quality of the fresh produce in a handy pack” said Patrick Maes, Managing Director, Special Fruit.
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For more information:
Andres del Solar
Amcor Flexibles Europe & Americas
Tel: +31 6 131 3088 171
Email: andres.delsolar@amcor.com
Karen Quirchove
Amcor Flexibles Europe & Americas
Tel: +33 6 07 11 22 86
Email: karen.quirchove@amcor.com