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Edeka launches healthy eating campaign

After the holidays, many people start the new year with the resolution to eat more healthily. German retailer Edeka supports these resolutions with its new campaign on healthy eating, website pressrelations.de reports. Through various channels, Edeka gives tips on a balanced diet. In addition to the online food programme 5 x fit with Edeka. Just eat healthily', a new TV commercial in particular is directing attention to this theme. Over 1,400 educated Edeka food service employees are giving answers to questions concerning food and diet in the supermarkets, on the phone and via e-mail.

Posters, recipe flyers and weekly food tips on the in-store TVs visualise the campaign in the supermarkets. In addition, ads in German food and women's magazines, as well as in Edeka's consumer magazine 'Mit Liebe', provide visibility in print media.
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