With a growing need for content to reflect culture, Earthbound Farm has just launched a completely redesigned, food-forward website with spectacular original photography and a rigorous publishing schedule that will continuously refresh content. Fully responsive, the new site provides an optimal viewing experience regardless of the device it’s being viewed on.
The brand promises to grow “bigger smiles,” “sustainability,” “eats for all appetites” and more, Earthbound Farm’s new website boldly and deliciously reflects the brand culture, its story and its products, celebrating Earthbound’s more than 30 years of leadership in the organic food revolution.
The site features friendly, engaging, unexpected and compelling content for those pursuing a healthy, organic lifestyle. The wide-ranging recipe collection not only features stunning visuals, but an extensive database searchable by type of dish, dietary restriction, cuisine and occasion.
Earthbound’s new site also inspires happier, healthier living with Organic Bound – a web-based magazine for which visitors can sign up to get regular updates via email. In addition to getting access to product coupons, consumers will find delicious recipes, handy cooking tips and real, practical information about organic. The new site and Organic Bound serve up relevant, new content monthly — stories that they’ll want to return to and share with their network of family and friends. In addition to content developed by Earthbound’s internal contributors, Organic Bound features content from partners like respected dietician Ashley Koff, RD. and popular food bloggers.
“This website offers a richer environment for Earthbound’s consumer and retail communities,” says Samantha Cabaluna, VP of Marketing and Communications, Earthbound Farm. “We’re delighted with its aesthetic appeal. But more importantly, the site is built around what visitors want from us – and that’s to be a resource for healthy living with a focus on enjoying the food we grow. We’re offering all the expected essentials —product information, recipes and details about the company’s history and values — but it’s the relevant, useful and beautifully presented content that truly differentiates Earthbound’s new site.”
For more information, visit www.ebfarm.com