Perfection Fresh Australia announces acquisition of Moraitis
The acquisition includes the 4.7 hectare glasshouse at Tatura, Victoria, access to a strategically aligned network of tomato growers and the license to Kumato® Tomatoes.
The addition of the Tatura glasshouse to the Perfection Fresh portfolio will significantly enhance the company’s capacity to service the Australian market and will complement the already established D’VineRipe glasshouse at Two Wells, South Australia and protected cropping at Noosa, Queensland.
The investment aligns with the Perfection Fresh business strategy to build Australia's predominant tomato production facilities with investment in production, licensed varieties and fresh value-added processing.
For management, staff, customers and industry it will be business as usual at the Tatura glasshouse with no job losses.
Perfection Fresh Australia CEO, Michael Simonetta said “the tomato category has been a major focus for our growth and one of the fastest growing segments globally. We believe that innovation will provide new growth opportunities to create largely untapped demand and ultimately grow the category. We are particularly pleased to add the Kumato® to Perfection Fresh's carefully selected varietal range which includes Il Bello Rosso® Baby Roma, Romatherapy® Baby Roma, Sweet Solanato™ Tomato, Zima™ Golden Snacking Tomato , The Original™ Grape tomato and D’VineRipe Medley. Kumato® is a uniquely coloured tomato that changes from a bright green skin to its ideal dark brown colour when ripe. Kumato® Tomatoes are extremely sweet and have a strong and distinctive taste.”
The expansion of the Perfection Fresh tomato business, with additional tomato varieties and brands will add to the company’s specialised expertise and knowledge, providing Australian customers with best-in-class global quality food.
Michael Simonetta added “As the largest family-owned fresh-produce business, we will continue to work with our strategically aligned partners and other leading Australian growers who have expertise in tomato growing. We plan to continue to expand our growing facilities, producing high quality fresh produce while creating job opportunities across the country”.
Perfection Fresh currently employs almost 600 staff at 13 sites across Australia.
For more information:
Cassia Ferguson
Perfection Fresh Australia Pty Ltd
Mobile: 0061 409 917 333
Email cassia.ferguson@perfection.com.au