Article boosts ‘baby’ Bananas
“Is the Time Right for Baby Bananas?” by Barry Newman follows the trail of the small bananas from test to staple at a Key Food store in Brooklyn. The article posted to the newspaper’s website on Saturday.
When the store’s produce manager, Mario Marabello, first brought “babies,” as they are known, into the store, they were bought mainly by people who’d had them in another country. Then he hit upon over-wrapping them in trays, and newbies began trying them. He told Newman the size of babies is “terrific.”
William Goldfield, a spokesman for Dole at the New York Produce Show in December, told Newman that the Cavendish—the big banana in the U.S. market—is the “only banana consumers are comfortable with.”
For another perspective, Newman spoke to Karen Caplan, President and CEO of Frieda’s Inc., who asked him, “Did people ask Chrysler for the minivan?” She also told him that the banana market in the U.S. needs a “disruption.” Karen had given a presentation for the produce press when she was approached by Newman. Frieda’s is an importer of baby bananas.
The Wall Street Journal article is the result of an effort by the New York Produce Show to solicit coverage of the produce industry in the mainstream press. To read the article, click here.
For more information:
Oakley Boren
Frieda's Specialty Produce
T: +1 714-733-7660
Email: Oakley.Boren@friedas.com
Friedas.com