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Less fruit advertsing in German

Last year, the food retail sector in Germany reduced its advertising campaigns with fresh fruit. Especially with organic fruit. On the one hand this reflects the current supply situation on the market. And on the other, the holidays and feast days in 2014 have shown their impact on the number of weekly advertisements.

At the beginning of the season the German apple market was under massive pressure, caused by a big apple harvest in Germany. Thereby apples were very cheap and intensely promoted. The result of this intensive advertising is, that after a short break, the apple is again the advertising king 2014.

www.ami-informiert.de