Official apple of Virgin Money London Marathon
Pink Lady® runs for Stroke Association in 2015
Pink Lady® apples have been the official apple of the race for many years providing every finisher with an apple and much-needed natural sugar boost at the end of the race. It also secures places for four runners dressed up as Pink Lady® apples and this year all the money raised by those runners will go to Stroke Association.
The Chief Marketing Officer for Pink Lady®, Michelle Toft said: “The Virgin Money London Marathon is such a wonderful, inspirational spectacle and we always enjoy being part of it. Often our runners choose their own charities but this year we’ve chosen to support Stroke Association. It’s not as well-known as some charities and yet strokes affect so many people and their friends and families in this country and the charity does such fabulous work to help them all. It also promotes healthy eating, which is what we’re all about.”
As part of the partnership, Stroke Association will provide one of the runners who will be selected via its supporters’ network and social media channels. Jim Swindells, Director of Fundraising for the Stroke Association said: “We’re delighted that Pink Lady® apples has chosen to support us in this way and we’ll be working closely with them to make sure we find the perfect runner to wear the fabulous Pink Lady® apple outfit.”