International exporter teams up with global producers
Hugo Vermeulen of Cool Fresh International: “On the one side we will present BonSweet’s comprehensive category of pineapples on a stand which will reflect the typical ‘sun, fun and good health’ identity of our top class pineapples. This stand will be executed in partnership with Tropicales del Valle, our Costa Rican supplier. On the other side of the stand we will be joining forces with Eben Kruger of EKM Marketing. On this stand we will focus on South African citrus, specifically EKM’s premium brand GoGo”.
Nic Jooste, CFI’s marketing director says that he has been working for some months on developing a stand which showcases not just the brands in itself, but also highlights the strategic benefits and synergies of Cool Fresh International’s collaboration with growers all over the world. “Whilst the physical construction of such a stand is easy, creating a concept which speaks to the visitors of Fruit Logistica out of two diverse brands and products is a different kettle of fish”. According to Jooste his company’s collaboration with stand builders Zuidkoop Plantaardig has been a great advantage. He says that Zuidkoop’s experience in thinking out of the box has been a great help in developing a stand which should strike home with Cool Fresh International’s current and potential customers and suppliers.
To ensure that all participants obtain the best possible results during Logistica, Cool Fresh International has also developed a web-based application (app) for mobile telephones. The app is simple and easy to use, yet it conveys all the most important aspects of attending an expo. “We have incorporated the basics such as stand location, opening times and also some useful tips on Berlin. In addition the app also enables users to see which of the company’s members of staff will be present on which days, and it also provides an instant link to making appointments. We will also be using the app to highlight special items which we wish to promote in the run-up to the Logistica”.
The app can be downloaded here, or by using this QR code
Cool Fresh International’s BonSweet/GoGo stand will be located in Hall 23, Aisle F.
For more information please contact:
Hugo Vermeulen
Cool Fresh International BV
hugo@coolfresh.nl