14th to 16th November, London
Kanzi returns to BBC Good Food Show
The BBC Good Food Show comes at the start of the 10th marketing season for Kanzi.
The campaign this season titled, ‘Seductive by taste’, focuses on encouraging consumers to sample Kanzi.
Kanzi’s special flavour has its origins in juicy sweet Gala and fresh, crisp Braeburn. Visitors at Olympia will be able to taste Kanzi apple's superb, slightly tangy flavour and enjoy Kanzi’s crunch.
Visitors who immediately enjoy the fantastic apples can buy Kanzi for a special “at the show” promotional price.
In addition a competition will offer visitors at the show the chance to win a Kenwood kMix Stand Mixer.
The UK sales season started in early October and to date has been very successful and all the indications are that consumers are happy to have Kanzi on the shelves again.
Throughout the season the Kanzi promotional campaign will be offering the chance for shoppers at food markets and specially selected events across the country to taste this season’s delicious Kanzi.
The UK campaign will also feature POS actions as well as a cross media campaign including social media to our consumer.
Across Europe Kanzi is boosted by a bold campaign to convey a unified message.
Kanzi is in the top three of the world biggest apple brands and celebrating its 10th sales season anniversary. The crunchy apple has been available in all major supermarkets and selected greengrocers since 2006. Kanzi is grown and cared for in 10 countries around the world, including the UK, and available year round. The specially selected orchards guarantee the homogeneous Kanzi quality. From blossom to picking and packing, care and attentions is lavished on each Kanzi.
For further information, please contact :
• At GKE NV: Urs T. Luder +32 477 94 80 66
• At Adrian Scripps Ltd: James Simpson, +44 189 283 2406