PROECUADOR, through its trade office in Guangzhou, southern city of China, launched the promotional campaign of Ecuadorian bananas in Aeon supermarkets, one of the largest chains of southern China.
This initiative of the trade office in Guangzhou carries the slogan "The best bananas in the world come from halfway around the world: Ecuador." The campaign was conducted in four major branches of the chain over seven days.
Two well-known Chinese television presenters were the masters of ceremony at the inauguration, which also had games and entertainment.
According to Mariela Molina, director of PROECUADOR's trade office in Guangzhou (OCE), the purpose of the campaign was to promote bananas to the final consumer, targeting mothers and children. This type of activity complements other distributors who are tactically focused when it come to promotions ," so we covered all our target," she said.
OCE's emphasis on Ecuadorian bananas is partly due to the good phase that this fruit is having in China. Ecuadorian banana exports to China between January and July 2014 increased by 785%.
A nutritionist participated in the campaign and endorsed the benefits of eating this fruit, as it is rich in potassium. This differential advantage weighs heavily on a market like China, where the health benefits of foods are deeply valued.