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Argentinean invention:
DestapaBanana well received by the industry

Reactions to the Argentinean invention "DestapaBanana: filling a banana in its original package" have been excellent. The exposure of this invention in the industry caused positive reactions by sector representatives, who visualize the value and distinction that gives this product to the bananas. It transforms a simple fruit into a natural desert.

These reaction denote the immediate acceptation of this product everywhere to be associated with a banana. It is important to highlight that with the DestapaBanana, the fruit is now a new and unique desert (fun, nutritive and tasty), making bananas the absolute star.

Representatives of many company's in the banana industry support the idea and started to buy DestapaBanana for its marketing purposes in different international destinations. They evaluate strategic alliances with firms in other sectors (milk, candy, etc) and supermarkets which in its three strategic places (fruits, milk products and groceries) will expose the concept of DestapaBanana: “filling a banana in its original package”.

The creator of DestapaBanana comments: “The message is clear, DestapaBanana values and increases the current sales volumes, highlights bananas as a new type of desert and open the doors to more businesses and consumers.”

More information:
Sebastián Berger

Publication date: 12/12/2007
Author: Jahir Lombana


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