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UK: Food stays fresher with cool fridge gadgetA simple £40 gadget which keeps fruit and vegetables fresh in the fridge for twice as long has been launched in the UK.
The 'BerryBreeze' device pumps pure oxygen around the fridge which kills the bacteria that causes food to decay. This keeps produce fresh for around 10 days longer than normal, according to the manufacturer - up to a week for strawberries and two weeks for a lettuce.
BerryBreeze is already taking American by storm and now entrepreneur Scott Carey has secured distribution rights for the UK. "I'm hoping to help people save money by stopping having to throw out fresh food and in turn improve their carbon footprint by less food going to landfill. We have been working with Love Food Hate Waste, who have found that an average family throws out around £60 a month of food - much of it fresh. For an outlay of £39.99 there is a lot of money that can be saved."
BerryBreeze, which runs off batteries, is the size of a large jam jar and is positioned at the top of the fridge, where it diffuses pure oxygen at regular intervals.
Father-of-three Scott first saw the device while watching an American fitness video on YouTube.
Despite 50,000 units being sold in America, there was no way to buy them in Britain - an opportunity which Scott seized on.
After talking to the creators, he was sent a number of products to begin selling across England, Ireland, Scotland and Wales. After an initial success he sold his home to buy an additional 700 devices to flog around the country.
He added: "I contacted the company in America and asked if there was anywhere in the UK I could get one and they said there wasn't. But then they said they would send us one each and we could as their UK ambassadors and let them know if Brits would like it. Very quickly we could see food was lasting much longer. Strawberries lasting a week instead of two days like before, lettuce fresh for two weeks. I immediately thought I could buy 12 of them and give them to family and friends. In the end, instead of ordering just 12 I ended up ordering 112. "They came in a week and in a month I had sold them all. I had set out to buy one and ended up with more than 800 of them and now it's my full-time job."
Scott, of Bristol, has now given up his job in marketing and has turned the venture into a full-time business. The products can be brought for £39.99 from www.keepmefresh.co.uk
Publication date: 10/22/2014
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