Tom Lange Co. plans to introduce its new line of grab & go fruit cups, Actual Produce, at the Produce Marketing Association Fresh Summit in booth #2232. The product will also be featured in the New Products Showcase. Actual Produce is a lead brand in the Tom Lange Company “Foods with Benefits” strategy, which was developed to help retailers respond to industry trends and meet consumer demand for fresher, healthier, and more convenient products.
The Actual Produce fruit cups are single-serve containers that hold 5 ounces of washed, hand-cut product. Currently offering six cup varieties, all are processed regionally to ensure maximum freshness.
The cups are comprised of recycled resin and are adorned with a label resembling a smiling face. Actual’s branding is both intuitive and appealing. As consumers eat the produce, the reverse label reveals the tagline “EAT. SMILE. REPEAT.” The cup is specifically designed to promote our position as a grab-and-go snack with its stackability and easy-open tab.
The full line of Actual Produce is currently being sold in select Target stores throughout the U.S.
Bre Engel