Austria: more regional fresh produce in supermarkets
"The origin of the products from within Austria was not very clear for our customers. We are changing that with the new, uniform, clear indication of origin. At the same time we are starting a process that will further strengthen the regionalization of the assortment. Our customers will be able to buy fruit and vegetables from the closest possible producers in the area. We are taking on this logistical challenge with the 'Da komm' ich her' logo," says Frank Hensel, chairman of Rewe International AG.