Lidl modernizes Austrian branches and no longer wants to be a discount store
The company has changed. "We are not a discount store anymore. We are a high efficiency supermarket with the genes of a discounter - a principle of simplicity, with an assortment that the customer needs at a good price," says director Alexander Deopito. To fulfil these new requirements, the new branches, such as the one in Wels, have high, light sales rooms, a modern bakery with all sorts of fresh bread and pastries, more refrigerated shelving and more fresh fruit and vegetables.