Green Giant Fresh launches new marketing campaign at Fresh Summit

Green Giant™ Fresh announces launch of ‘On Trend’ campaign at the PMA Fresh Summit. The ‘On Trend’ messaging highlights Green Giant Fresh’s alignment with a number of consumer trends including convenience, snacking, cause marketing, national branding and health awareness.

As the most widely recognized vegetable brand, Green Giant Fresh offers complete solutions in all major vegetables categories. Green Giant Fresh will be featuring new items at PMA Fresh Summit booth 1238 and in the Fresh Summit New Products Showcase:

• Little Gem Lettuce Hearts
• Green Giant™ Fresh Hummus – available in eight flavours
• Full-line Herbs - .75oz clamshells
• Basil - 2oz pouch
• Trimmed & Peeled Baby Brussels Sprouts – 8oz
• Trimmed & Peeled Brussels Sprouts – 12oz and 2lb
• Asparagus Tips – 8oz
• Sweet Corn – Grab ‘n Go Pouch
• Brussels Sprouts Halves – 9oz
• Sweet Baby Carrots – 4/2.25oz Snack Pack
• Living Lettuce Trio

Jamie Strachan, CEO Green Giant Fresh said, "We listen to what our customers want, research trends and then choose the best new formats and offerings to bring to market. We are committed to delivering products that are On Trend and providing consumers with value through convenience, taste, quality and innovation. Our extensive 2014 product rollouts are a reflection of that commitment.”