"Spain: "The context for this citrus campaign is distinctly more favourable"

After a summer with warm temperatures in some citrus producing areas, the clementine season kicked off last week seven days in advance with the first Clemenrubi.

"We have been marketing Clemenrubi for the past week; a product which so far presents a very good colour, uniform commercial calibres and a great taste that is meeting the needs of our customers," said Cristina Company, marketing manager of the Valencian company Joaquín Llusar y Cía, better known by its flagship brand Tollupol.

According to Cristina, prospects are optimistic compared to last season, considered by many as the worst in living memory.

"Last year, a number of negative circumstances accumulated, resulting in a catastrophic campaign. Some elements had an objective basis, such as quality, calibre and an apathetic demand, among other things, but early unrest worsened the situation and we entered into a vicious circle."

"Looking ahead to the coming season, the poor growth prospects of many economies do not allow for much optimism in terms of demand, nor can we forget the distortion caused on the markets by the Russian veto. Still, our group believes that the context in this campaign is distinctly more favourable," says Cristina.

In line with Tollupol's solid commitment to early and late varieties, as well as specific varieties expected by some niche markets, the clementines and oranges are shipped to the Rungis market in Paris and Mercabarna in Barcelona, which, according to Cristina Company, "remain flagship destinations and an excellent showcase for our products."

"Other traditional destinations, such as central markets of northern Spain or Geneva, in Switzerland, remain important to us. But we are, already since last season, relying on increasing our presence in other places and other distribution channels within the European Union, not excluding some opportunities in non-European countries, which are less saturated. Hand in hand with strategic clients who understand and share our product philosophy, our brands are building a solid reputation beyond our historical context," affirms Cristina.

You can visit Tollupol at Hall 7, stand C02A, at the coming edition of Fruit Attraction, to be held in Madrid between 15 and 17 October.

For more information:
Cristina Company
Grupo Tollupol
T: +34 962616300
info@tollupol.es
www.tollupol.es