Significant increase in demand for Honey pomelos

The UK-headquartered Allfresch Group of companies has built a strong reputation in Europe for the Red Dragon brand of Chinese Honey pomelos over the last seven years, and that has in turn helped transform the fruit from a speciality item to a mainstream commodity in the European markets. There has been a significant increase in volumes over the years.

"We are very proud to have been extremely instrumental in creating awareness of this mouth-watering fruit and bringing it to the fore of the European marketplace,” says Commercial Director Ben Reed.

Grown in the mountainous Fujian province, Red Dragon pomelos are tested for pesticide residues prior to export at a certified laboratory in Xiamen, and packed according to the highest possible standards.

“Since the Red Dragon brand was introduced in 2007, many exciting developments have been initiated. Today it is the preferred brand in many countries, primarily based on the consistent product quality,” says the firm's spokesman.

The Allfresch Group describes Red Dragon pomelos as juicy and sweet with a light fragrant taste. The brand is GlobalGAP, Haccp and ISO-9000 certified, and available from September to February.

In addition to the Honey Pomelo, the Allfresch Group have also become a dominant force in Chinese Chestnuts also in the Red Ragon brand. This fruit is available from October to January in 5 Kg Mesh or Gunny bags and 1Kg Mesh bags.

With the Group's Chinese operation and Joint Venture partner Intafresh, that is headed up by Andy Chen, they are also able to offer a direct sourcing option for those customers who require it.

Red Dragon Chinese pomelos and chestnuts are distributed across the UK and continental Europe.

For more information:

Europe
Klayton Sands
Klayton@fruesh.co.uk
+44 (0) 1952 460 608

China – Direct Sourcing
Andy Chen
andy@intafresh.com